The Office of Public Affairs and the Nonprofit Executive Programs at the University of Notre Dame will hold a four-session breakfast series in nonprofit communications for community nonprofit leaders.
Notre Dame experts in marketing and communications will present at the 90-minute sessions on Jan. 9, Feb. 13, March 13 and April 17.
“The sessions will provide opportunities for networking and sharing of best practice from our faculty and staff experts,” said Jessica Brookshire, associate director for public affairs. “We believe offering this communication series will benefit our nonprofit community leaders and the organizations in which they serve.”
The series is the second annual breakfast event aimed at nonprofits, said Marc Hardy, director of nonprofit executive programs. Last year focused on building nonprofit board governance. Future topics could include volunteer recruitment or program and organizational evaluation. This year concentrates on communication.
“The focus will be on how nonprofits communicate, how they market, and why they should market,” Hardy says. “We’re going to talk about media relations. One of the things we’ll look at is social media.”
Topics are:
- “Communications/Marketing in the Nonprofit Sector,” presented by Joe Urbany, a marketing professor in the Mendoza College of Business who is a nationally-recognized expert on marketing, advertising, and consumer behavior.
- “Crisis Communications at Notre Dame: Physical and Reputational,” presented by Dennis Brown, the University’s chief spokesman and assistant vice president for public information and communications, who oversees issues management, media relations, executive communications, institutional news and internal communications.
- “Social Media,” presented by Liz Harter, Notre Dame’s social media manager who runs the highest-level accounts and strategizes with other communicators on campus to enhance use of the tools across the academic side of the University.
- “Working with the Media” with a presenter to be announced will cover tactics to work successfully with the media and tips for staying on message.
The Nonprofit Communications Breakfast Series is 7-9:30 a.m. Jan. 9, Feb. 13, March 13 and April 17 in the Jordan Auditorium of the Mendoza College of Business. Breakfast is 7-8 a.m., with presentations beginning at 8 a.m. Cost for the series is $100. To register or get more information, go to https://shop.nd.edu/C21688_ustores/web/product_detail.jsp?PRODUCTID=3761&SINGLESTORE=true or contact Jessica Brookshire at 574-631-5829 or Brookshire.4@nd.edu.